It remains one of the finest personal luxury automobiles of the period. Ford replaced the Mark III with the Mark IV in 1972.
This was also the first U.S.-made car with standard radial tires. Buyers had a long list of optional extras to choose from, too. In combination with the vinyl top, the wheel hump made the Mark III’s design unique and special. The trunk had a cool-looking spare wheel hump with Continental lettering. The front had a big chrome grille, reminiscent of Rolls Royce models and hideaway headlights. Since the new model used most of the existing mechanics, Lincoln concentrated on the design and equipment. It also had a new and powerful 460 V8 engine. Louis Car Museumįord introduced the Continental in late 1968, Mark III, building it on a Thunderbird chassis. It proved to be one of the best personal luxury cars Ford Motor Company ever made. With healthy sales numbers, Lincoln turned to the personal luxury market with the innovative, advanced 1969 Mark III Coupe. This was mostly thanks to the Continental sedan, which they introduced in 1961.
The Lincoln division of the Ford Motor Company was enjoying considerable success during the ’60s. After 1968, Imperial continued to be the top of Chrysler’s model lineup, but it lost its exclusivity and uniqueness. The 440 V8 was standard and delivered 350 HP. For 1968, they made some slight changes to the Imperial, but no major changes to its mechanics. This didn’t affect the comfort, but it saved some money during production. In 1967, Imperial switched to the unibody construction in a cost-cutting measure from Chrysler. So 1968 was the last year this brand featured a significantly different design than the rest of Chrysler’s lineup with its unique interior styling and appointments. However, by the late ’60s, it looked like the Imperial was losing the race against its competitors. With powerful engines, plush interiors, and upscale styling, Imperials were a good choice if you were looking for an exclusive sedan or a two-door coupe. 1968 ImperialĬhrysler’s luxury division Imperial always offered a quality alternative to the Cadillac and Lincoln models.
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